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When it Comes to Your Bio, Make Sure You Go for the Gold!
September 2008 - Your personal story can be a powerful thing. The only problem is that it's obvious most agents don't have the first clue how to tell their own story. Don explains in this month's tip of the month. |
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Do You Think Like a Salesperson or Marketing Professional?
May 2007 - Understanding the huge difference between sales and marketing is the first step to becoming a great marketer. Greg examines the chasm that separates these interrelated, yet vastly different disciplines. |
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Great Marketing and Great Mindset: A Winning Combination
April 2007 - If you have one of the two, you are already ahead of many agents in your area. But if you have both, you are either on top or right on the cusp. Now is a great time to unite these elements and make your competition irrelevant. |
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Content is King
April 2007 - Most agents spend thousands of dollars on marketing annually, whether they realize it or not. See what happened for two agents who stopped wasting money on haphazard marketing and invested in strategic development of the most important aspect of marketing: the message. |
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The 5 Keys of an Effective Personal Logo
September 2006 - Do you need to put the power of a personal logo to work in your real estate career? Greg reveals how your logo plays an integral role in your marketing efforts. |
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Playing the Match Game:3 Critical Areas in Which You Must Match Your Market
September 2005 - Appealing to your market doesn’t solely rest on your direct mail materials. Don reveals three critical areas of focus to ensure your market can relate to you. |
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How A Cooling Market Can Be Good News for Your Marketing Campaign
August 2004 - With the recent hot market came a change in homeowners' decision-making processes regarding choosing an agent. As the market stabilizes, however, things are returning to normal and it's a great time to capitalize on powerful personal marketing techniques. |
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The Tools of the Trade
November 2003 - Successful branding isn’t just a matter of having an assortment of marketing materials, but knowing how to use them effectively. Don helps organize your marketing tool box in this useful tip. |
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Off the Hook
September 2003 - In most states, “Do Not Call” lists now forbid you from cold calling to generate business. Don explains why pulling the plug on this old-fashioned method of lead-generation is the best possible thing that could happen for real estate as a whole. |
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Getting There Faster with Personal Marketing
August 2003 - Sherry Weeks spent 18 years building a name for herself in the business the hard way. When she moved to a new market, she achieved the same result in one year of personal marketing. Five years later, she can’t stress enough how significantly personal marketing transformed the way she does business. |
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A Look Into the Future of Real Estate
August 2003 - Competition is constantly increasing but the opportunity to excel still exists in real estate. Your future all depends on if you choose to approach your career as a salesperson or a marketer. |
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Defying the Odds: Growing in a Small Market
July 2003 - Succeeding in a down market is not impossible, but it requires creativity and a commitment to personal marketing. Let us show you how one agent has persevered to make a name for himself in his market. |
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Is Your Personal Photo Working For You Or Against You?
October 2002 - Your photography has a significant impact on the overall effectiveness of your marketing campaign. Make sure you’re not making the mistakes that can undermine your campaign’s effectiveness. |
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Harnessing the Power of a Personal Logo
May 2002 - A personal logo not only communicates your image in a single glance, it is also the glue that ties all of your marketing materials together. Your logo makes you memorable in your prospects’ minds, and that's why it's one of the fundamental marketing tools needed by today’s top agents. |
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Maximum Exposure
May 2002 - How Jim Majka & Tim Meyer defied the skeptics and became one of Virginia’s most recognizable real estate teams. |
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Ready or Not, Go!
September 2001 - In business, there's always an excuse why not to improve yourself. In this month's tip, Don explains how this mentality will cripple your career and he'll show you how to grow your business the right way. |
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What's Your Hook?
March 2001 - How building your marketing around a memorable marketing angle increases lead generation and can take your business to a whole new level |
