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The Top 10 Ways to Know You’re a Real Estate Agent Who’s Doing Business Deal to Deal

A key to agent success is to develop a real estate marketing-based business that generates a steady flow of new leads. Most real estate agents operate deal to deal, working to get a deal, servicing that deal and then starting over looking for the next deal. When they do start over looking for the next deal, they often start looking for a quick fix. Here are 10 good signs you’ve fallen into the deal to deal trap:

1. You make excuses that the demands of your current clients don’t allow time for marketing and prospecting.

2. You get a listing and you start “marketing the property” and think that that’s actually marketing.

3. You’re waiting for your next commission to establish a marketing budget (and you’ve been saying this for your last four transactions).

4. The phones are silent, web site isn’t producing leads, you just closed a transaction and you say to yourself, “I have to do some marketing.”

5. You’re on the Internet searching for the next great idea in lead generation.

6. You’re thinking: “Ah, social media. That’s cheap. I’ll just focus on that to generate leads.”

7. By the time you get to making calls to your sphere, it’s been a year since you last talked to everyone on your call list.

8. You get a listing outside your target market and all of a sudden find yourself prospecting around that listing and forgetting about your farm.

9. You need another deal so you decide to “do a mailing, send an email, start a blog, post on social media, door knock and make some calls” in a frenzied attempt to “do some marketing.”

10. You don’t have a written plan and if you were to write down your marketing efforts, it would be a pretty brief report.

Have you found yourself trapped in a deal to deal cycle? What marketing systems do you have in place to prevent falling into this trap? Post some comments and let’s start a discussion!