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for Today's Serious
Real Estate Professional

Technology

Does Your Personal Brand Meet “The Storytellers” Standard?

Creating A personal Brand for Real Estate Agents to Generate Leads.

We saw a commercial the other day that reminded us exactly why we’re so passionate about the business we’re in. Take a look:

No, we’re not in the car… Continue reading

Back to Basics: The Power of a Personal Letter

Old-fashioned personal letters add a powerful punch to your marketing campaign. Don’t overlook this proven method to build rapport with your prospective clients.

In today’s world of customized web pages, graphic-rich e-mail, social media posts and myriad high-tech marketing options,… Continue reading

Social Media: One More Thing to Do or the Most Powerful Networking Tool Available Today?

There are two ways for agents to look at Social Media marketing. It's either: "Oh, great. One more thing to put on my "to-do" list, or the savvier perspective: "Now I can supercharge my networking abilities and generate even more leads!" Continue reading

What is All The Rage About Pinterest (and What Does It Mean to You as an Agent)?

Pinterest has quietly become the third most used Social Media Platform. Greg explains the concept behind Pinterest, but more importantly, how you can start using it to boost your career and business. Click this link to view Greg’s video blog: Continue reading

Using QR Codes to Help Market Listings and Increase Lead Generation in Real Estate

QR Codes are found just about everywhere you look these days. With smart phone technology continuing to grow, companies have embraced this trend as one more way to capture the attention of customers, there are a lot of applications for QR (or “Quick Response”) codes in real estate—especially when it comes to marketing your listings. Continue reading

Google Improves Real Estate Search Capabilities

Last week, Google announced a set of home search improvements that are being integrated into their Google Maps service. While Google has offered home search capabilities in Google Maps for some time now, it hasn’t exactly been easy to find.… Continue reading