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real estate marketing

How an Investment in Her Career and Focused Niche Marketing Propelled Cecelia De Freitas to Real Estate Stardom

Cecelia De Freitas was stuck. On one side was her office manager, telling her she was making a gigantic mistake. On the other side was her intuition, which told her to persevere and to let the investment she had made… Continue reading

Does Your Personal Brand Meet “The Storytellers” Standard?

Creating A personal Brand for Real Estate Agents to Generate Leads.

We saw a commercial the other day that reminded us exactly why we’re so passionate about the business we’re in. Take a look:

No, we’re not in the car… Continue reading

Back to Basics: The Power of a Personal Letter

Old-fashioned personal letters add a powerful punch to your marketing campaign. Don’t overlook this proven method to build rapport with your prospective clients.

In today’s world of customized web pages, graphic-rich e-mail, social media posts and myriad high-tech marketing options,… Continue reading

Social Media: One More Thing to Do or the Most Powerful Networking Tool Available Today?

There are two ways for agents to look at Social Media marketing. It's either: "Oh, great. One more thing to put on my "to-do" list, or the savvier perspective: "Now I can supercharge my networking abilities and generate even more leads!" Continue reading

What is All The Rage About Pinterest (and What Does It Mean to You as an Agent)?

Pinterest has quietly become the third most used Social Media Platform. Greg explains the concept behind Pinterest, but more importantly, how you can start using it to boost your career and business. Click this link to view Greg’s video blog: Continue reading

Why Put the “Personal” in “Personal Marketing”?

Learn What Successful Agents Know: It's Not About Real Estate ... It's About People Continue reading

The Critical Difference Between Working On Your Business and In It

We have all heard the advice many times that to succeed in a big way you have to learn to work on your business and stop working in it. But what does that really mean, how do you do it and why is it so hard?

The Textbook Definition First, you must have a clear understanding of the difference between working in and working on your real estate career. Working in your business covers all the things that you do to conduct real estate, it includes creating your marketing, handling calls, selling, showing, servicing, running, earning – you know, the seemingly endless “stuff” you have to do to get a sale closed.

Working on your business means taking a step back to look at how you do each thing and trying to figure out if there is a more effective way, order or system to do the things that have to get done in order to complete a transaction.

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Will Sell Your Home For Food! Agent Susan Vacheresse Turns Novel Idea into a Listing Appointment!

Agent Susan Vacheresse from RE/MAX Metro-City Realty, LTD, in Ottawa, Canada, took one idea from a Hobbs/Herder free workshop and turned it into a listing appointment! Susan listened as the Hobbs/Herder presenter showed a picture of a marketing promotion of… Continue reading