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How An Avid Starbucks Fan Turned his “Daily Cup o’ Joe” Habit into His Most Effective Lead-Generating and Transaction-Closing Real Estate Marketing Strategy!

This is a true story about how one agent generated 12 “closed” transactions from simply passing out his Hobbs/Herder Personal Brochure. Bob Parks, a client and fan of Hobbs/Herder out of Louisville, KY recently shared an incredible marketing success story… Continue reading

How to Plug Your Real Estate Career into the Power of Social Marketing: Part 2

So you have followed my advice in Part 1 of my article on social marketing and you have decided to put your toe into the Social Media water. You want to take it slow, so you decide to start by… Continue reading

“What’s the one thing I should do with my real estate marketing to build my personal brand and generate leads?”

As the President of Hobbs/Herder, the leaders in developing the highest quality and most productive real estate marketing materials for agents, I get asked this question all the time. New agents or agents who are struggling with a marketing budget… Continue reading

How to Plug Your Real Estate Career into the Power of Social Marketing: Part 1

The landscape of real estate marketing is changing fast. And, if you want to be ready to take advantage of the market as it starts its recovery process, you have to tap into the power of social marketing. Unfortunately, so… Continue reading