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for Today's Serious
Real Estate Professional

Marketing

Are Your Social Media Pages Working for You or Against You?

Don’t Let a Neglected Social Media Page Undo the Goodwill Your Effective Branding Generates Elsewhere

Imagine this scenario for a minute: A homeowner receives your personal brochure. It doesn’t matter how she got it, whether it was mailed to her,… Continue reading

Does Your Personal Brand Meet “The Storytellers” Standard?

Creating A personal Brand for Real Estate Agents to Generate Leads.

We saw a commercial the other day that reminded us exactly why we’re so passionate about the business we’re in. Take a look:

No, we’re not in the car… Continue reading

Field of (Real Estate) Dreams: Build the Relationship and They Will Come

All Things Being Equal

There is a wise old adage: “All things being equal, people do business with people they like. All things being unequal, people still do business with people they like.” After the past few years of recession… Continue reading

Back to Basics: The Power of a Personal Letter

Old-fashioned personal letters add a powerful punch to your marketing campaign. Don’t overlook this proven method to build rapport with your prospective clients.

In today’s world of customized web pages, graphic-rich e-mail, social media posts and myriad high-tech marketing options,… Continue reading

Social Media: One More Thing to Do or the Most Powerful Networking Tool Available Today?

There are two ways for agents to look at Social Media marketing. It's either: "Oh, great. One more thing to put on my "to-do" list, or the savvier perspective: "Now I can supercharge my networking abilities and generate even more leads!" Continue reading

What is All The Rage About Pinterest (and What Does It Mean to You as an Agent)?

Pinterest has quietly become the third most used Social Media Platform. Greg explains the concept behind Pinterest, but more importantly, how you can start using it to boost your career and business. Click this link to view Greg’s video blog: Continue reading

The Critical Difference Between Tactical and Strategic Thinking

Are you shooting from the hip or working from a larger plan? Don explains the difference between the two and why your answer is important to your success. By Greg Herder Continue reading

Do You Think Like a Real Estate Salesperson or a Real Estate Marketing Professional?

Understanding the huge difference between sales and marketing is the first step to becoming a great marketer who can attract a steady flow of clients coming your way. Greg Herder examines the chasm that separates these interrelated, yet vastly different disciplines. By Greg Herder Continue reading

Using QR Codes to Help Market Listings and Increase Lead Generation in Real Estate

QR Codes are found just about everywhere you look these days. With smart phone technology continuing to grow, companies have embraced this trend as one more way to capture the attention of customers, there are a lot of applications for QR (or “Quick Response”) codes in real estate—especially when it comes to marketing your listings. Continue reading

Branding and Social Media: Turning Facebook and Twitter’s Branding and Marketing Capabilities into Real Estate Lead Generators.

The key to success in social media marketing is to break out of the mold and differentiate yourself with your own personal brand. We’ll show you how. Continue reading