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branding

Are Your Social Media Pages Working for You or Against You?

Don’t Let a Neglected Social Media Page Undo the Goodwill Your Effective Branding Generates Elsewhere

Imagine this scenario for a minute: A homeowner receives your personal brochure. It doesn’t matter how she got it, whether it was mailed to her,… Continue reading

Does Your Personal Brand Meet “The Storytellers” Standard?

Creating A personal Brand for Real Estate Agents to Generate Leads.

We saw a commercial the other day that reminded us exactly why we’re so passionate about the business we’re in. Take a look:

No, we’re not in the car… Continue reading

Back to Basics: The Power of a Personal Letter

Old-fashioned personal letters add a powerful punch to your marketing campaign. Don’t overlook this proven method to build rapport with your prospective clients.

In today’s world of customized web pages, graphic-rich e-mail, social media posts and myriad high-tech marketing options,… Continue reading

Social Media: One More Thing to Do or the Most Powerful Networking Tool Available Today?

There are two ways for agents to look at Social Media marketing. It's either: "Oh, great. One more thing to put on my "to-do" list, or the savvier perspective: "Now I can supercharge my networking abilities and generate even more leads!" Continue reading

What is All The Rage About Pinterest (and What Does It Mean to You as an Agent)?

Pinterest has quietly become the third most used Social Media Platform. Greg explains the concept behind Pinterest, but more importantly, how you can start using it to boost your career and business. Click this link to view Greg’s video blog: Continue reading

Why Put the “Personal” in “Personal Marketing”?

Learn What Successful Agents Know: It's Not About Real Estate ... It's About People Continue reading

Using QR Codes to Help Market Listings and Increase Lead Generation in Real Estate

QR Codes are found just about everywhere you look these days. With smart phone technology continuing to grow, companies have embraced this trend as one more way to capture the attention of customers, there are a lot of applications for QR (or “Quick Response”) codes in real estate—especially when it comes to marketing your listings. Continue reading

Branding and Social Media: Turning Facebook and Twitter’s Branding and Marketing Capabilities into Real Estate Lead Generators.

The key to success in social media marketing is to break out of the mold and differentiate yourself with your own personal brand. We’ll show you how. Continue reading

How An Avid Starbucks Fan Turned his “Daily Cup o’ Joe” Habit into His Most Effective Lead-Generating and Transaction-Closing Real Estate Marketing Strategy!

This is a true story about how one agent generated 12 “closed” transactions from simply passing out his Hobbs/Herder Personal Brochure. Bob Parks, a client and fan of Hobbs/Herder out of Louisville, KY recently shared an incredible marketing success story… Continue reading

“What’s the one thing I should do with my real estate marketing to build my personal brand and generate leads?”

As the President of Hobbs/Herder, the leaders in developing the highest quality and most productive real estate marketing materials for agents, I get asked this question all the time. New agents or agents who are struggling with a marketing budget… Continue reading