Real estate agent Peggy Lucas originally came to a Hobbs/Herder training seminar looking for a better way to build her business. As it turned out, she came away with more than she bargained for. Much, much more. Peggy not only learned how to market herself. She learned how to live.

It started in 2000 when Peggy was first embarking on an exciting career in real estate. Like most agents, real estate was a second career and she was excited at the prospect of working for herself. This former police officer quickly realized, however, that this business is not for the faint of heart.

Peggy Lucas —Dramatically increased her production while spending more time with her family.

A Matter of Perspective

As a new agent, Peggy tried building her business the old-fashioned way…through cold calling, door knocking and floor time. After finding herself in a cycle of working 18-hour days, she realized there had to be a better way than banging her head against the proverbial “wall” of lead generation. Then, as fate would have it, her broker brought a Hobbs/Herder workshop into her office and it changed her whole perspective on real estate.

Within four months of implementing a custom designed Hobbs/Herder marketing program, Peggy doubled her income. By year’s end, she had tripled it—and that was only the beginning. Over the next five years, Peggy went from $2.9 million in total production to $56 million. And last year alone, she closed $11 million. More importantly, however, she took 3 months off work and never missed a beat!

The Greatest Gift of All

For all the production and monetary success her professional marketing campaign has given her, more than anything Peggy cherishes the way it has allowed her to achieve true balance in her life and spend more time with her family. Up until the time she attended her first Hobbs/Herder’s Gateway conference in 2000, Peggy was growing accustomed to days that began at 6:00 a.m. and didn’t end until midnight. She was on pace for burnout, and quick. The Gateway not only taught her how to market herself, but also how to better manage her time and how to set up the systems that would allow her to achieve balance in her life.

“Success isn’t just about cash flow. It doesn’t matter how much money you make if you don’t have time to spend it with your family,” says Peggy. “Hobbs/Herder taught me how to build my business, but more importantly, they taught me how to live as well. More than just having more time, I have the freedom to make the most of it by taking regular family vacations and being there for them when they need me most.”

Creating the Lifestyle of Her Dreams

The cover of Peggy’s personal brochure reads “What Matters Most” along with a photo of her and her family. Looking back on the journey she’s taken since that first Gateway she attended, Peggy cherishes her new life, truly realizing some of the little things she was missing while working such a hectic schedule. With a new house, more time for family and a successful business model perpetually moving things forward, it’s clear Peggy really does understand what matters most to her, and she credits her personal marketing for allowing her to achieve this newfound lifestyle.

“At some point you have to make a decision. Do you want a real estate career or do you just want to do real estate transactions?” Peggy says. “Hobbs/Herder is not just about getting a life. It’s about learning how to use personal marketing to leverage yourself and create the life you want.”

Peggy not only achieved this for herself, but her family as well. And both her sons and husband will tell you it truly was the greatest gift Peggy has ever given them.

Today, Peggy is also a licensed broker and part owner of her own company in Hoover, Alabama. She is dedicated to living life to the fullest and helping those around her do the same by sharing the marketing systems and techniques that have afforded her the abundant lifestyle she cherishes. “I could never repay Don Hobbs and Greg Herder for what they’ve helped me achieve. But I can pay it forward and help impact the lives of others.”