To say Terry Yapp’s business has changed since he launched his personal marketing campaign is a major understatement. In fact, it’s like comparing apples and oranges, in more ways than one.

For more than 20 years, Terry has been a successful agent in Orange County, California. In 2000, Terry closed $18 million in sales, but he’ll tell you something even more significant happened that year – he attended his first Hobbs/Herder seminar and decided to embark on a personal marketing campaign of his own.