The Internet is the hot topic being talked about by everyone in real estate, especially real estate management. Managers are constantly talking about their Web site development, how they are spending money and what they are trying to accomplish.

Are you missing something?

At Hobbs/Herder Advertising, we have a steady stream of brokers and managers who ask us to create a Web site for them or to redesign their existing site. As we talk, I notice these managers know all the jargon and are up to date on all the technology, but more often than not, what they say they want or are trying to accomplish is the exact opposite of what our experience shows they should be doing. I believe what most managers and brokers are missing is the really practical experience of doing business on the Web.