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The Critical Importance of Developing a Point of View
Today's best managers don't just manage, they lead. And to be a great leader, you need conviction in your beliefs and to communicate your message far and wide. John shows you how to develop a Management Point of View.

Manager's Memo by John Surge, January 2005

Want to get stopped in your tracks?

What if one of your agents walked in your office today and asked, “What do you stand for?”

What would be your answer?

I think most real estate managers would have a hard time articulating a clear management mission statement or what I like to call a “Management Point of View.” Even the best managers, I would wager, would have a bit of a hard time coming up with a concise answer that could be repeated by the listener.

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