When companies set out to build their company Web site, they often have grand visions of a comprehensive site that generates business from around the globe. But the truth of the matter is that with this approach, they’ve already made the biggest mistake you can make in marketing – not knowing your audience.

At Hobbs/Herder, it is our firm belief that as an owner, broker or manager, your “clients” are not buyers and sellers of real estate, but the real estate agents in your marketplace. That said, a company Web site’s primary audience is the agents who already work in your office today. The secondary audience is comprised of other agents in your marketplace. The final and least important audience for any company Web site is consumers – home buyers and sellers.