More than 17 years ago, Hobbs/Herder revolutionized real estate with the advent of the personal brochure. Since that time, managers have seen the merits of personal brochures and personal marketing in general. But while they’ve seen how it helps agents grow, they haven’t looked at what it could do for themselves. Until now, that is – not until recently have managers applied the concept and reaped the rewards firsthand.

When it comes to recruiting, the truth of the matter is that no matter what company you’re with, agents choose an office based on the manager, much like consumers choose an agent, not a company. The result is not unlike 17 years ago, as we’ve witnessed the personal brochure for the manager blossom into a revolutionary concept throughout the industry.