Defining Culture (And How it Can Affect Your Bottom Line)
Recruiting, retention, agent productivity, the camaraderie among your agents and employees - all of these things and more are affected by and ingrained in the culture of your office or company. John tackles the subject of defining culture and how it affects practically everything you do in this month's Manager's Memo.
Manager's Memo by John Surge, February 2005
Usually when I talk with brokers, owners and managers about ways to improve their businesses, the conversations invariably revolve around recruiting. For obvious reasons, that's the No. 1 topic for most real estate leadership.
Next on the list is retention. And then issues like commission splits, new business models, and company marketing.
Very rarely does the topic of company and office culture arise, and yet, culture in a real estate organization just may be the prime driver of all the other issues combined.
