How to Become the Ultimate Resource for Your Agents
Whether or not you like it, how you react to and support new ideas determines your value in the eyes of your agents. That's why today's top managers strive to be the Ultimate Resource for their agents on a daily basis.
Manager's Memo by John Surge, October 2004
Envision this scenario and consider how you would likely respond:
An agent comes into the office excited as can be.
She wants to expand her growing business and recently has learned of niche marketing success strategies. She wants to know more and she's full of questions.
“Is it okay to market to a niche as well as my traditional geographic farm? I have a few niche targets in mind, how do I select the best one? Do I need a separate niche marketing campaign or can I use my existing materials? Once I determine my niche, how do I find the prospects? Should I use direct mail, advertising or the Internet to attract clients in my niche? What other marketing and promotional strategies can I use?”
