Is Your Mindset Hindering Your Recruiting Efforts?
Managers who approach recruiting from a marketing perspective are experiencing great results. John reveals how to approach your recruiting with a sense of purpose for maximum effectiveness.
Manager's Memo by John Surge, March 2004
In my consulting and discussions with real estate managers, I often hear this phrase: “Well, we need to improve our marketing and do a better job with recruiting. What do you suggest?”
What strikes me about these conversations is how marketing and recruiting are separated in thought process. Sure, I understand, it’s natural to categorize like this. But my fear is this categorization helps lead us down the wrong path when we’re trying to improve our recruiting efforts and recruit the highest quality new agents.
