The job for any real estate company is to develop a culture in which agents look at their careers as a business. Much of real estate training, however, focuses on the nuts and bolts of conducting a real estate transaction. Training geared toward marketing is usually haphazard at best and nonexistent at worst, teaching old-school methodologies such as cold calling, which is growing ever closer to being obsolete, thanks to “Do Not Call” lists.

Take a second to analyze what your marketing training consists of. Is it still based on the “sweat equity” of cold calling, crossing your fingers and hoping for the best or simply leaving your agents to their own devices? One of the most effective ways to get your entire company headed in the right direction is with an exclusive event, bringing marketing trainers to your agents.