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Real Estate Professional

Success Resources Tips & Articles

The 5 Keys of an Effective Personal Logo

Do you need to put the power of a personal logo to work in your real estate career? Greg reveals how your logo plays an integral role in your marketing efforts.

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Social Networking Goes “Viral.” Take Your Networking Efforts Online

Twitter and Facebook aren’t just for kids anymore. Discover how to use social networking’s expansive reach as a powerful and inexpensive marketing opportunity.

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The Tools of the Trade

Successful branding isn’t just a matter of having an assortment of marketing materials, but knowing how to use them effectively. Greg helps organize your marketing tool box in this useful tip.

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Is Your Personal Photo Working for You or Against You?

Your photography has a significant impact on the overall effectiveness of your marketing campaign. Make sure you’re not making the mistakes that can undermine your campaign’s effectiveness.

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The Power of Personal Marketing is Driven by The Law of Attraction

Greg reveals the common thread woven throughout the most effective marketing campaigns Hobbs/Herder has ever created.

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A Proven Plan for Your Past Clients!

Greg reveals how enhancing your image with your past clients today will turn them into a valuable resource for you.

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Strategically Networking Your Way to a More Productive Sphere

Agents often view networking as a happenstance activity. We’ll show you how to make it an integral part of your overall personal marketing strategy and increase the number of leads you generate in the process.

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Leveraging Your Marketing Message

We reveal a proven technique to increasing the effectiveness of your campaign that only requires putting a little foresight and planning into your individual marketing messages.

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How to Generate Tons More Leads with Direct Response Advertising

When coupled with a personal branding strategy, direct response advertising can get hot prospects to identify themselves and contact you just when they need an agent most. We reveal how and when to use this powerful technique to generate more leads.

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Mapping Out Your One-Year Personal Marketing Plan

Now is the time to plan this year’s marketing campaign. Take control of your marketing mix by using our year-long game plan that not only simplifies the process, but keeps you accountable throughout the coming year.

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How to Find a Niche that Gives You a Long-Term Sustainable Advantage!

Agents looking for a competitive advantage in their markets need to stop looking for quantifiable benefits and start looking to make an emotional connection with a specific market segment. Greg describes how to find the right niche for you that can’t be duplicated by your competitors.

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The Secret to 10-1 Return on Your Marketing Investment: Think it Through!

Greg provides a closer examination of the costs and steps associated with executing a high-quality marketing campaign, and the amazing results that can be expected when you do. (Does 10 times return on investment sound good to anyone?)

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Is Your Farm Area Right For You?

Doing periodic research can help ensure you’re getting the biggest bang for your marketing buck.

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The Do’s and Don’ts of Television Advertising

TV can have a powerful effect on your marketing campaign…but only if it’s done the right way.

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Make PR Your New Best Friend

Public relations is a powerful and virtually free method of building name recognition and credibility in your market, yet many agents fail to take advantage of it. Our PR primer will help you get started.

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A Whole Lot More Than Just a Direct Mail Piece

Are you using your personal brochure to its full potential? We’ll show you how to maximize the effectiveness of your brochure by sharing five great tips that will get more brochures in more people’s hands.

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7 Keys to Building an Effective Blog

Blogging is all the rage, but effective blogs are still few and far between. Greg shows how to use your blog to make a name for yourself and establish yourself as a market expert.

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Making the Most of E-mail Farming

E-mail farming not only allows you to deliver a message easily and affordably, it allows you to infiltrate target markets with specific information that positions you as the local expert.

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