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Hobbs/Herder Personal Marketing Blog

Do You Think Like a Real Estate Salesperson or a Real Estate Marketing Professional?

Understanding the huge difference between sales and marketing is the first step to becoming a great marketer who can attract a steady flow of clients coming your way. Greg Herder examines the chasm that separates these interrelated, yet vastly different disciplines. By Greg Herder Continue reading

The Critical Difference Between Working On Your Business and In It

We have all heard the advice many times that to succeed in a big way you have to learn to work on your business and stop working in it. But what does that really mean, how do you do it and why is it so hard?

The Textbook Definition First, you must have a clear understanding of the difference between working in and working on your real estate career. Working in your business covers all the things that you do to conduct real estate, it includes creating your marketing, handling calls, selling, showing, servicing, running, earning – you know, the seemingly endless “stuff” you have to do to get a sale closed.

Working on your business means taking a step back to look at how you do each thing and trying to figure out if there is a more effective way, order or system to do the things that have to get done in order to complete a transaction.

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Using QR Codes to Help Market Listings and Increase Lead Generation in Real Estate

QR Codes are found just about everywhere you look these days. With smart phone technology continuing to grow, companies have embraced this trend as one more way to capture the attention of customers, there are a lot of applications for QR (or “Quick Response”) codes in real estate—especially when it comes to marketing your listings. Continue reading

What’s Your Plan for Making the Most Out of Your Life (and Real Estate Career)?

If you’re doing important work as a Realtor (I believe you are), then you owe it to your customers and your fellow agents and your family to learn everything you can and improve yourself professionally and personally. Continue reading

Is a Dependency on External Motivation Hindering Your Real Estate Production?

Is a dependency on external motivation stopping you from reaching your full potential? Giving your best in everything is the way to true happiness and fulfillment in life. Continue reading

The Art of Neuroplasticity and How to Use it to Close More Deals in Real Estate

This article explores the power of your habits and how these habits can both help you and hurt you in your real estate career, and in virtually every area of your life. We cover how to harness this idea to close more transactions in your real estate career. Continue reading

What are QR Codes (And Why Aren’t You Using them to Generate Real Estate Leads?)

Are you familiar with this strange looking graphic? It’s called a QR code and if you have a smart phone with a bar code scanner app, it can read this information and provide quick access to a web page or… Continue reading

Generating Real Estate Leads through the Power of Social Networking

The key to Bob’s success is taking the time to talk with people first before handing them a brochure. Continue reading

Networking to Generate Leads and Business: 5 Mistakes Agents Make

Networking, or getting out in the community and “pressing the flesh,” meeting and interacting with people in your area, is a marketing activity that is too often neglected by real estate agents. As we consult with agents on their marketing… Continue reading

Three Biggest Mistakes Agents Make with Their Blogs

The sad truth is too many agents’ blogs simply suck. With blogging, your goal is to disseminate information, get people to read and comment, create an ongoing dialog, and also to help with Search Engine Optimization for your site. Unfortunately,… Continue reading