The Advertising Agency
for Today's Serious
Real Estate Professional

Social Media: One More Thing to Do or the Most Powerful Networking Tool Available Today?

There are two ways for agents to look at Social Media marketing. It's either: "Oh, great. One more thing to put on my "to-do" list, or the savvier perspective: "Now I can supercharge my networking abilities and generate even more leads!" Continue reading

What is All The Rage About Pinterest (and What Does It Mean to You as an Agent)?

Pinterest has quietly become the third most used Social Media Platform. Greg explains the concept behind Pinterest, but more importantly, how you can start using it to boost your career and business. Click this link to view Greg’s video blog: Continue reading

Why Put the “Personal” in “Personal Marketing”?

Learn What Successful Agents Know: It's Not About Real Estate ... It's About People Continue reading

When it Comes to Your Bio, Make Sure You Go for the Gold!

Your personal story can be a powerful thing. The only problem is that it's obvious most agents don't have the first clue how to tell their own story. Greg explains in this blog post. By Greg Herder Continue reading

The Critical Role Photography Plays in Your Personal Marketing and Real Estate Lead Generation.

Effective Personal Marketing is all about creating an emotional connection. All the Fortune 500 companies know this. Madison Avenue has effectively tapped into this to brand everything from tennis shoes to corn flakes. At Hobbs/Herder, we’ve been teaching this to real estate agents for nearly three decades. Continue reading

Greg Herder Talks About “Bounce Rates” and Landing Pages

In this video installment, Greg Herder talks about an important metric for your website and landing pages. Continue reading

Opportunity is Knocking! Will you Answer?

As I am getting ready to start the 3 day Marketing Mastery here in Atlanta, I realize that so far in 2012 ALL 50 STATES have REPORTED increased HOME SALES, year over year! Rates are the lowest ever at 3.8%… Continue reading

Playing the Match Game: 3 Critical Areas in Which You Must Match Your Market

Appealing to your market doesn’t solely rest on your direct mail and other marketing materials. Here are three critical areas of focus to ensure your market can relate to you. By Greg Herder Continue reading

The Critical Difference Between Tactical and Strategic Thinking

Are you shooting from the hip or working from a larger plan? Don explains the difference between the two and why your answer is important to your success. By Greg Herder Continue reading

The 5 Keys of an Effective Personal Logo

Do you need to put the power of a personal logo to work in your real estate career? Greg reveals how your logo plays an integral role in your marketing efforts. By Greg Herder Continue reading