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Hobbs/Herder Personal Marketing Blog

Real Estate Marketing Strategies for 2013 (The Importance of First Impressions and Your Image)

With the New Year just over three months away, it’s time to reevaluate your methods and implement the necessary changes to ensure you make the most of the opportunities that the recovering real estate market will present in 2013. Don’t wait until New Year’s Day to formulate your plan. Get started today with Greg Herder’s help. Continue reading

Do You Feel Lucky? Why 2013 Will Be Your Year and What You Should Do to Make That Happen!

Real estate success is not about being lucky, it's about being prepared. Every year, in November or early December, Hobbs/Herder recommends that agents start preparing and planning for the coming year. This year, coming out of this long stretch of down market and economy, we are saying you need to start NOW to maximize your success in 2013. Continue reading

The Fight for Listings in a Tight Inventory (Savvy Clients Focus on Direct Mail)

We've all heard about the "demise" of Direct Mail as a viable and effective marketing vehicle in this age of digital marketing. Hobbs/Herder has many clients who would beg to differ and are doing very well with their mail campaigns, especially as the recovering market gains momentum and dormant home owners have been waiting for the right time to put their home on the market. Continue reading

Marketing Lessons I’ve Learned from 26 Years Running Hobbs/Herder Advertising

Greg Herder identifies the common traits shared by some of the most successful campaigns in his 26 years running Hobbs/Herder Advertising. Continue reading

Field of (Real Estate) Dreams: Build the Relationship and They Will Come

All Things Being Equal

There is a wise old adage: “All things being equal, people do business with people they like. All things being unequal, people still do business with people they like.” After the past few years of recession… Continue reading

Back to Basics: The Power of a Personal Letter

Old-fashioned personal letters add a powerful punch to your marketing campaign. Don’t overlook this proven method to build rapport with your prospective clients.

In today’s world of customized web pages, graphic-rich e-mail, social media posts and myriad high-tech marketing options,… Continue reading

Protected: Are You Leading or Just Managing Your Real Estate Office? Becoming a True Leader is Vital to the Success of Your Business.

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The Curse of Knowing Too Much About Real Estate

Greg explains why agents tend to create marketing materials that only appeal to other agents - and shares tips to turn your marketing around. By Greg Herder, February 2007 Continue reading

The Real Estate Personal Marketing Tools of the Trade

Successful branding isn’t just a matter of having an assortment of marketing materials, but knowing how to use them effectively. We'll help you organize your marketing tool box in this useful blog post. Continue reading

How a QR Code and a Simple Video Can Bring Your Real Estate Personal Brochure to Life!

An innovative way to make the most powerful prospecting tool in your arsenal (the Hobbs/Herder Personal Brochure) even more potent and effective. Continue reading