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Hobbs/Herder Personal Marketing Blog

Narrow Your Focus to Expand Your Real Estate Business and Generate Leads

Use the Power of Niche Marketing to Your Advantage.

Over the years, one of the biggest principles Hobbs/Herder has taught real estate agents is the concept of Niche Marketing. It has proven to be one of the toughest concepts to… Continue reading

The Secret to 10 to 1 Return on Your Marketing Investment: Think it Through!

Greg provides a closer examination of the costs and steps associated with executing a high-quality marketing campaign, and the amazing results that can be expected when you do. (Does 10 times return on investment sound good to anyone?)

By Greg… Continue reading

The Power of the Hobbs/Herder PowerKard (The Branded Lead Generating Machine)

The true “horsepower” piece of any personal marketing campaign, the PowerKard is the most essential element in your marketing mix. This month’s tip examines the many uses of this dynamic marketing tool.

What’s a PowerKard, you ask? Quite simply, it’s… Continue reading

Ready or Not, GO! Make This Year YOUR Year with the Right Mindset.

In business, there’s always an excuse why not to improve yourself. Greg explains how this mentality will cripple your career and he’ll show you how to grow your business the right way.

Agents, have you made any resolutions for the… Continue reading

Is 2015 “The Year of the Listing”? How to Double Down and Reap Big Dividends in 2015.


Some industry bloggers, forecasters and prognosticators are predicting a wave of new listings in 2015. Here is the secret to capitalizing if that is indeed the scenario: DIRECT MAIL.

I know it’s become an unpopular marketing tool. We’ve… Continue reading

Is Your Cell Phone Greeting Losing You Business?

As Creative Director for Hobbs/Herder Advertising, my focus is always on how we can help clients build their business, generate leads and close more deals. I am highly tuned into the whole process of prospecting for leads and converting those… Continue reading

What’s the ONE Thing I Should Do With My Real Estate Marketing to Generate Leads?

Why the personal brochure for real estate agents is still the answer to: “What’s the one thing I should do with my real estate marketing to generate leads and build my personal brand?”

As the Creative Director of Hobbs/Herder, the… Continue reading

Managers and Brokers: How to Help Part Time Agents Turn into Full Time Producers

Sometimes it’s a big leap of faith to get agents who are part time or have not “fully committed” to aggressively being a full time sales associate. Here is one way to help your agents make that leap. It’s not… Continue reading

New “.Realtor” Domains Present Great Opportunity

National Association of Realtors® Will Be Offering New Domains in the Fall.

This presents some key opportunities you will want to take capitalize on.

The National Association of Realtors® will be offering and managing one of the many new “Top… Continue reading

Your Value As A Real Estate Agent Under Fire: What Are You Worth?

Amidst perpetual controversy over decreasing commissions, many consumers question an agent’s worth. Hobbs/Herder tackles this complicated subject and provides you with the solutions.

Do you have any idea what people are saying about you? Do you?

Let me tell you… Continue reading