The Advertising Agency
for Today's Serious
Real Estate Professional

License to Sell! The Art of Turning a Conversation into a Listing!

Over the years, we’ve preached the importance of changing from a “sales mentality” to a “marketing mentality.” A sales mindset is basically chasing prospects who are ready to sell now, while a marketing mindset is all about setting up… Continue reading

Why Are You in Real Estate?

Greg Herder poses the critical question to help you determine the purpose of your career. Learn why having a true purpose – beyond making money – is a critical component of long-term success, and happiness, in real estate.

More than… Continue reading

Phil Herman Dayton’s Top Realtor Shares How he Closed 6000 Transactions

In this powerful interview Greg Herder gets Dayton’s Top Realtor Phil Herman to shares how he has closed over 6000 transactions in his amazing real estate career. Phil shares how he get sellers to come into his office for his… Continue reading

Phil Herman Dayton’s Top Realtor Shares How he Closed 6000 Transactions

In this powerful interview Greg Herder gets Dayton’s Top Realtor Phil Herman to shares how he has closed over 6000 transactions in his amazing real estate career. Phil shares how he get sellers to come into his office for his… Continue reading

How to Find a Niche that Gives You a Long-Term Sustainable Advantage!

Agents looking for a competitive advantage in their markets need to stop looking for quantifiable benefits and start looking to make an emotional connection with a specific market segment. Greg describes how to find the right niche for you that… Continue reading

The 4 Fundamentals to Success in Sales, with Greg Herder

In this show Greg Herder takes a look at four fundamental activies that will ensure your success at selling anything. These keys may sound simple, but they are not always easy to do. Greg has found that most people stuggling… Continue reading

Is There an “Expiration Date” on Your Hobbs/Herder Personal Brochure?

Is it Time for a “Refresh?”

We’ve been dealing with a lot of clients lately who originally did their brochures several years ago and are now coming back to us and “refreshing” their marketing campaigns.

We’ve always recommended that you… Continue reading

How and When to Send a Digital Brochure (the rules of engagement)

Your Hobbs/Herder “Printed” Personal Brochure is always your go to marketing piece. But sometimes, you need to send a digital brochure. Read on:

At Hobbs/Herder, we’ve always viewed the personal brochure as the centerpiece of the entire branding campaign.… Continue reading

Practical Time Management Tips

In this training session Greg Herder teaches you why no one can manage time, but what you can manage are your activities. He shares a number of simple but very effective tools that will dramatically increase your productivity so that… Continue reading

Mass Media vs. Direct Mail: Getting the Most Bang For Your Marketing Buck

Determining the best approach to reach your target market isn’t simply a guessing game. Learn how to maximize your marketing dollars in this month’s feature story.

They say 15 to 30 percent of your gross income should be spent on… Continue reading

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