The Advertising Agency
for Today's Serious
Real Estate Professional

What’s the ONE Thing I Should Do With My Real Estate Marketing to Generate Leads?

Why the personal brochure for real estate agents is still the answer to: “What’s the one thing I should do with my real estate marketing to generate leads and build my personal brand?”

As the Creative Director of Hobbs/Herder, the… Continue reading

Managers and Brokers: How to Help Part Time Agents Turn into Full Time Producers

Sometimes it’s a big leap of faith to get agents who are part time or have not “fully committed” to aggressively being a full time sales associate. Here is one way to help your agents make that leap. It’s not… Continue reading

New “.Realtor” Domains Present Great Opportunity

National Association of Realtors® Will Be Offering New Domains in the Fall.

This presents some key opportunities you will want to take capitalize on.

The National Association of Realtors® will be offering and managing one of the many new “Top… Continue reading

Your Value As A Real Estate Agent Under Fire: What Are You Worth?

Amidst perpetual controversy over decreasing commissions, many consumers question an agent’s worth. Hobbs/Herder tackles this complicated subject and provides you with the solutions.

Do you have any idea what people are saying about you? Do you?

Let me tell you… Continue reading

What is a Landing Page and why are they so important to your success as a Realtor®?

Landing pages are specific online pages designed with the single objective of turning online interest into a direct sale or a lead that you can follow up on. Online advertising that uses landing pages designed to work in conjunction with… Continue reading

Keep Email Fresh! Real Estate Lead Generating Strategies.

After an agent has been sending out emails consistently for a couple of years and producing good results, it’s easy for them to rely on the same messages that have worked for them in the past. But a savvy marketer… Continue reading

Watch for Domain Registration Scam for your Real Estate Website

Protect Your Domain/URL! It’s Valuable to You.

Every couple of weeks, we get a call from one of our web hosting clients in a panic, saying they received a letter letting them know their real estate website domain was expiring… Continue reading

How to Win TV’s Cable Cash Game (One of real estate’s most overlooked marketing advantages)

How to Win TV’s Cable Cash Game

One of real estate’s most overlooked marketing advantages is sitting right in your living room.

Ok, if you are like many agents out there, you aren’t entirely satisfied with your production. Many agents… Continue reading

Real Estate Agents and Branding: How to Build a Sustainable Business

Branding. It’s one of those words that most people know and understand (to varying degrees). We  have found over the years that many real estate agents across North America seem to grasp the meaning, but not completely. It… Continue reading

Are Your Social Media Pages Working for You or Against You?

Don’t Let a Neglected Social Media Page Undo the Goodwill Your Effective Branding Generates Elsewhere

Imagine this scenario for a minute: A homeowner receives your personal brochure. It doesn’t matter how she got it, whether it was mailed to her,… Continue reading

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