All Things Being Equal
There is a wise old adage: “All things being equal, people do business with people they like. All things being unequal, people still do business with people they like.” After the past few years of recession… Continue reading
Old-fashioned personal letters add a powerful punch to your marketing campaign. Don’t overlook this proven method to build rapport with your prospective clients.
In today’s world of customized web pages, graphic-rich e-mail, social media posts and myriad high-tech marketing options,… Continue reading