If you were to sit down over a cup of coffee with people you had never before met, how would they get to know you?

Would you tell them how great you are, inundating them with a resume of your accomplishments, accolades and degrees? No. You'd be much better off to engage them in conversation and show them “the real you.” But why do so many real estate agents ignore this fundamental strategy with the marketing materials they create?

Our stories define us. They make us real people–flesh and blood. That's as true in business as it is over a casual, friendly cup of coffee. As a real estate professional, you owe it to your client to show them there’s more to you than what you do for a living. Better still, you owe it to your career.

The Multidimensional You

Hobbs/Herder Advertising specializes in helping you show your clients that you, like they, have an interesting story to tell–a story that presents you as something other than a machine-like, one-dimensional salesperson. Helping to tell these stories has enabled many of Hobbs/Herder Advertising’s clients to achieve new levels of personal success they once believed unattainable. Rather than listing their designations and professional achievements– which may mean something to other real estate professionals, but are gibberish to the average consumer–our clients’ marketing tells their stories with sharp, imaginative language and vivid, illustrative pictures. It makes an immediate and lasting emotional impact. Above all, consumers respond.

The Brand Called "You"

The principles that comprise Hobbs/Herder Advertising’s marketing are grounded in the same basic philosophies of advertising that have proven successful throughout history. As a real estate professional, you must look upon yourself as a “product,” and you must market yourself as such. For the same reasons consumers choose one athletic shoe, hamburger or soft drink over the others, they will choose you over your competitors if you market yourself properly.

At Hobbs/Herder Advertising, our award-winning creative writers and graphic designers are experts at engaging prospective clients, bringing out the side of you that makes people get to know you, like you and become loyal to you before they ever meet you.

All you do is fill out a questionnaire detailing your personal philosophies, your hobbies, your passions, your personal and business backgrounds, where you’ve come from and where you’re going. You will be interviewed by your creative representative for elaboration and clarification on those points, and then the rest is up to us.

Hobbs/Herder Advertising is unique because we take special care to not only present your story, but also to tell it with readable, friendly language that pops off the page, all the while accentuating consumer benefits. In other words, we tell your story for a reason: to dramatically increase your earning potential.

The Tip of Their Tongues

The Storytellers at Hobbs/Herder Advertising create a complete marketing campaign to tell your story. It begins with a custom, personal brochure–the tool that establishes your unique marketplace position and initially familiarizes people with you. Then a logo, slogan, PowerKard, HouseFlier, personal web site and ads are created based on that image and creative content. These pieces carry out your theme in an attractive, cohesive, consistent marketing attack that trumpets the brand called “you” and puts your name on the tips of people’s tongues when the time comes for them to buy or sell property.