Your Personal Logo
As a real estate agent, a
personal logo is a critical step toward standing out
from the crowd and developing an instantly recognizable image. It
gives prospective clients a visual "hook" to remember
you by, and it reinforces and builds your name recognition. You
spend thousands of dollars a year on advertising. Consistent use
of a personal logo becomes the unifying link that ties all your
advertising together in the consumer's mind. The residual effect
is that each dollar spent becomes more and more powerful-much like
compounding interest on your advertising investment.
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"Every lead or contact I generate receives my identity package. I get lots of positive comments on the quality. When I meet with people, they perceive me to be very professional. It's like building trust before actually getting face-to-face."
—James C. Karo, Denver, CO
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High visibility and consistent use of your logo allows you to own a piece of the consumer's mind. This helps you get on the "menu" when the consumer has to select an agent-and more "at bats" with prospective clients means more business. When you purchase a logo, one of our graphic designers will work with you to create a unique logo that captures your individual style. Start off on the right personal marketing foot with your own personal logo.
Identity Package
If you are really serious about your image and
you've grasped how important it is to your overall lead-generating
and prospecting abilities, then you are ready for Hobbs/Herder's
Personal
Identity Package. Our identity package involves the
strategic design of a personal logo, business card, letterhead and
envelope, in a cohesive, powerful format that ties in with all your
marketing materials. It is absolutely the best way to create the
total image that projects professionalism and at the same time promotes
you and builds "brand awareness" in potential clients'
minds. Don't sell yourself, and your marketing program, short by
using generic company issued letterhead like every other agent in
town. Stand out and be noticed.
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The 5 Keys of an Effective Personal Logo
The Power of the PowerKard
Getting There Faster with Personal Marketing
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