THE POWERKARD IS THE CORNERSTONE
OF YOUR DIRECT MAIL CAMPAIGN
Most real estate direct mail is the worst form of junk mail-lifeless, boring and misdirected pieces that do nothing more than brand the
sender as "just another real estate agent." Hobbs/Herder Advertising has the solution to this problem — the
dynamic Hobbs/Herder PowerKard. These full-color, large-sized cards (5 1/2" x 8 1/2") are the greatest advantage you can have against your competition. They raise the level of your direct-mail farming from junk mail to power mail. Make no mistake, these potent marketing cards are not ordinary Just Listed/Just Sold cards. They are the basis for a coordinated, customized direct-mail campaign to enhance your name recognition and, from the sheer quality of their presentation, speak volumes about your professionalism and unique style.
Here's How They Work
PowerKards are designed as a "master"" to be printed in large quantities, then you economically overprint black ink on this master with market update messages, such as listed and solds, open houses, and other timely information. They are economical (when you print in quantity, they're about the same price as black-and-white cards) and easy to use-you can plan your whole year's mailings ahead of time.
PowerKards are extremely versatile and can also be used as servicing tools, such as thank you notes, appointment confirmations and servicing updates for current clients.
Get The PowerKard Advantage
The Hobbs/Herder PowerKard is the perfect vehicle to show your activity in your marketplace and to communicate with both your target market and existing and past clientele. Stand out from the crowd by making this powerful tool a part of your marketing arsenal.
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"Your PowerKard is an integral part of the success I've had with your marketing materials. It's helped me generate many listings, including an apartment building, worth $2.1 million dollars, that I recently sold."
— Bob Walz, Costa Mesa, CA |
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An Extremely Versatile Marketing Tool
The uses for your Hobbs/Herder PowerKard are only limited to your imagination. The beauty of these dynamic postcards is that you can present a variety of messages, whether marketing or servicing in nature, and do it economically in full, glorious color. You'll find your PowerKard useful for:
- All market updates (listeds, solds, tax law changes etc.)
- Comparative Market Analyses
- Text ads to spice up your mail campaign
- Quarterly "market tallies" to your farm area
- Invitations to your Open Houses
- Handwritten thank-you notes to clients
- New neighbor announcements sent in vicinity of recent sale
- Handwritten thank-you notes sent after listing presentation
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Which Mailing Plan is Right For You?
Intensifying Your Focus
How to Build a Successful Direct Mail Campaign in the Internet Age
The AdKard, Defined.
Mass Media vs. Direct Mail: Getting the Most Bang For Your Marketing Buck |
