THE PERSONAL BROCHURE IS THE CORNERSTONE OF YOUR PERSONAL MARKETING

Agents ask us all the time: "What is the first step I should take to start a serious personal marketing campaign?" Without question, the most important step in any successful and effective marketing campaign is a high quality Hobbs/Herder Personal Brochure . It is the most powerful all-purpose marketing tool available within the real estate industry today and the foundation for any successful personal marketing campaign.

A Hobbs/Herder Personal Brochure is designed to build what we call the "Friendship Factor." This humanizes you and establishes the positive emotional connection that will make potential clients feel comfortable about calling you.

It's much like traditional door knocking. With face-to-face contact, you develop rapport, a relationship. People have a chance to warm up to you. From then on, when you call these people or mail them marketing pieces, it's not a cold call. That's exactly how a Hobbs/Herder Personal Brochure works — it paves the way and opens doors for you-except you can reach a whole lot more people quicker.

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