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January 2008
Feature Story Answers: The Incredible Momentum Builder It's hard to stay passionate and enthusiastic about anything when you feel lost and without a roadmap. In the cold market conditions prevailing over much of the U.S. real estate market, that’s exactly the dilemma many real estate agents are facing, however. Greg's Tip The Good, the Bad and the Ugly Side of Teams It seems that no matter where you look, teams seem to be the rage in real estate right now. Agents are forming teams all over the place for all kinds of reasons. The real question to ask, "Is a team right for me?"
Don's Tip How Gift Giving Speaks Volumes About Your Ability as a Marketer Over the last month, I spent quite a bit of time hunched over jewerly cases with both of my favorite jewelers in the world. You see, not unlike many women, my wife, Barbara, loves jewelry. For Christmas, I wanted to get her a new ring, but it couldn’t be just any ring I chose for her. Manager's Memo The 5 Biggest Misconceptions Agents Have About Real Estate What are the five biggest misconceptions your agents have about the real estate business? That's the question we posed to managers and leaders from all over the U.S. and Canada at the most recent Hobbs/Herder MegaManaging seminar. And it sure stimulated some spirited conversation. Coach's Corner To Bloom or Not to Bloom I was in my living room the other day and I saw a package of spring flowering seeds that my daughter had left in a little bowl. The seeds were spilling from a tear in the package, ostensibly on their way to being planted, but apparently something or someone got in the way and she forgot to plant them. So there they sat. And it got me thinking. February 2008
Feature Story Executing a Killer PowerKard Strategy Here at Hobbs/Herder, we try to provide the agents we work with as much information and guidance as possible to help them execute powerful marketing campaigns. But it seems no matter how clearly we think we’ve spelled things out, we still witness errors in execution both large and small once agents take the plan and run with it. Greg's Tip How to Succeed in Today's Marketplace My e-mail and voice mailboxes have been overwhelmed recently from agents expressing fear about the future, and asking me when I thought the negative news about the real estate market would stop and when the marketplace would return to normal? Don's Tip 10 Signs You Might Be a Workaholic (And Why That's a Bad Thing) I’m not going to go so far to accuse our parents of lying to us, but they definitely perpetuated a dangerous myth. And some of us took them at their word. When we were all little kids, they told us something along these lines: "If you work hard enough, you can achieve anything you want in life." Manager's Memo No Apologies: Here's a Sales Pitch to Heal Training Budget Woes There are a lot of conundrums in business. The stock market goes down and everyone sells. The real estate market contracts and agents constrict their marketing. Times get tough, company budgets get tight and the first area slashed is training. Coach's Corner How To Create Your Own Luck Do you think that Tiger Woods just shows up in Augusta on tournament day and blindly approaches each hole simply hoping to hit the green by luck? Or hope that luck is on his side when he approaches the final putt? March 2008
Feature Story Baby Steps to Life-Changing Accomplishments Angie Ramirez has been a licensed real estate agent in Southern California for nine years. But looking back, she feels like the first six years hardly count. That’s because it wasn’t until three years ago that she discovered a whole new approach to her business that revolutionized not only her career, but her life as well. Greg's Tip The 2008 Real Estate Outlook No matter where I go I am constantly asked, "What do you think the real estate market is going to do?" "Has it bottomed out?" "When will prices start going up?" "Is now a good time to buy?" I wish I had the crystal ball that could tell the future. Don's Tip It's NOT the Economy In the 1992 U.S. presidential election, Bill Clinton campaign strategist James Carville coined the term, "It’s the economy, stupid." I'm here today to tell you that while the economy might have serious implications on a presidential election, it cannot make or break your real estate career. Manager's Memo One-on-One with a Prominent Real Estate Leader The two discuss Arquette's ascent through the ranks, the strategies used to attract agents, the unique perspective he’s gained since being named GM, and much more. Coach's Corner Today is the First Day of the Rest of Your Life We spend our lifetimes trying different paths, different attempts at success and different ways of doing business. But there comes a day when we decide to stop trying to recreate the wheel, and we look to the experts to see what has worked for people just like us. April 2008
Feature Story Battle Stories from the Front: Agent Victories in the Face of Market Adversity In today's down market prevalent throughout much of the U.S., it's easy to make excuses for non-production and simply hope you survive until the market heats up again. The agents we talked to for this month's feature story took a different tack, however, and now they're reaping the rewards of their proactive marketing. Greg's Tip How to Turn a $100,000 Drop in Your Home's Value into a $200,000 Gain As you read this article, imagine that you are a consumer reading the negative press about the mortgage meltdown and watching what is happening to real estate prices in your neighborhood. Don's Tip The Flipside of the Law of Attraction I want to begin this month's article by sharing an anecdote about something that happened recently. I was visiting some relatives, one of which is an extremely nice person who never has a bad thing to say about anyone. Well, except for one person, that is – herself. Coach's Corner If It's to Be...It's Up to You! There finally comes a day when you look in the mirror and your life suddenly makes sense. It all comes together. You finally get it. Where you were once gripped by fear and the insanity that brings, you faintly hear that small voice in your head getting louder and louder before it finally cries out, ”Enough!” May 2008
Feature Story A Man in Search of a Plan Reaching the pinnacle of your profession means never settling for “good
enough.” Just ask Scott Abell. This Oakdale, Calif. real estate veteran
has been among the top selling agents in town since 1997. Scott was a top producer
who could have very easily thought he had it all figured out and settled for
making a decent living. But instead, he continued to view his career in real
estate with the opportunistic eyes of a rookie, always hungry to learn more
and grow his business. Greg's Tip Cultivating a Successful Mindset Growing up, whenever I was having problems, my parents would always tell me
to think positive. The problem is that they never taught me how to think positive,
when everyone and everything around me kept feeding me negative messages. Don's Tip The Amazing Personal Assistant That Is Too Affordable to Pass Up If you’re an agent who believes in running your real estate career like a business, there’s no question that you simply cannot do it all yourself. I’ve written in this space before about the importance of having a personal assistant, and yet when I talk to agents, I often hear the same old story: “I just can’t afford an assistant right now.” My typical answer is that if you’re serious about your career, you can’t afford not to have an assistant. Manager's Memo Improving Your Recruiting Starts with Defining Your Standards For most real estate managers, recruiting is the most difficult part of their
jobs. You have to have a marketing plan and a sales plan, and you have to execute
both consistently and with discipline. It’s plain hard work. Coach's Corner Are You Living Life Out of Balance? Our coaching department here at Hobbs/Herder takes our clients’ balance
and well being very seriously. When people talk about wanting to be successful,
are they willing to lose their family or their health in the name of professional
success?
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