The Elusive Search for the Silver Bullet
Agents looking for the quick fix are only setting themselves up for failure.
We reveal why the most effective agents use a balanced mix of client-generation
strategies, and we show you how to get started.
Each month, Hobbs/Herder president John Surge conducts a free, online chat
session open to agents everywhere in order to discuss marketing
strategies and answer any questions they have. The topics and questions range
from the basics of marketing to agents looking for guidance on advanced marketing
dilemmas. Yet invariably, one agent will ask the following question:
"If you were just going to do one thing to generate leads, what would
you do?" 
The Power of Personal Marketing is Driven by The Law of Attraction
Greg reveals the common thread woven throughout the most effective marketing campaigns Hobbs/Herder has ever created.
Over the last three decades, I have worked hard to become a master of personal
marketing. I have read hundreds of marketing books and earned my MBA with a
focus on marketing from the University of California. I have conducted research
on marketing brochures, web sites, ads and direct mail pieces that we have
created for thousands of agents throughout the U.S. and Canada. Finally, I
have taught tens of thousands of agents how to put the power of personal marketing
to work for them in seminars, speeches and university classes that I have taught.
7 Keys to Building an Effective Blog
Blogging is all the rage, but effective blogs are still few and far between.
Don shows how to use your blog to make a name for yourself and establish yourself
as a market expert.
We've talked a lot of late about the importance of taking a holistic view
of your marketing. This means not just sending direct mail, but taking a step
back and developing a marketing plan that encompasses many different methods
of reaching prospective clients. These include public relations, strategic
networking, sponsorships, mass media advertising and more. Some of these methods
cost money; others are practically free or require an investment of time and
energy.
How to Help Your Agents Create a Winning Mindset
John extends a special offer that can provide the spark your agents need in
today's market.
I know I am biased, but HobbsHerder.com, the Hobbs/Herder website, offers
so many incredible resources for managers and agents. It's our goal to continually
offer great insights, strategy and answers to help you achieve success.
How Focus and Execution Can Change Your World
Coach Phil demonstrates how unlocking "the true power of you" is
simply a matter of focusing on the right things in life.
The year was 1970 and it was baseball season. Tournament time and when every
Little Leaguer in America dreams of making to the state playoffs. For just
a few weeks, you felt like the next Babe Ruth or Mickey Mantle. Being young
was such a blessing because you thought the whole world was waiting for the
big game. I felt somewhat of a huge disillusionment years later when I found
out that only my parents and family had any idea what day I pitched. To be
honest, I realized it years later when my first son was pitching in his first
big game.
 
|
 |
Calendar
Gateway
• 8/20 - San Antonio, TX
• 9/17 - Washington, DC
• 12/3 - Las Vegas, NV
MegaMarketing
• 9/3 - Calgary, AB
• 10/23 - Jacksonville, FL
• 11/13 - Greensboro, NC
Pass it Along!
Click here to send a friend or colleague a link to this issue of Hobbs/Herder's
eNews.
Subscribe!
Click here to subscribe to Hobbs/Herder's eNews and receive this valuable email every month.
Marketing Chat
On August 21st, chat
with John Surge, President of Hobbs/Herder, and learn the
tricks of the trade from an expert on personal marketing.
eNews Archives
View past issues of eNews here!
|
|
