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Variable Data: A Secret Weapon That Will Make Your Direct Mail Have Instant Impact
Here's the scenario: John Smith, a homeowner in your farm, receives a PowerKard from you. He looks at the address side, turns it over and is instantly drawn to the headline: John, I've Just Sold 3349 Main Street.

John marvels at how you put his name in your overprint message. Instantly, your PowerKard message and your branding has become incredibly more memorable and powerful. That is the magic of "Variable Data."

Powerful Digital Technology
This is one of the key technological advantages of Hobbs/Herder Digital Printing Services. As each PowerKard is printed, the data from your mailing list is pulled and the card is personalized with that homeowner’s name. Variable Data is the latest rage in the direct mail industry and Hobbs/Herder brings it to you right now!

Contact one of our Print Consultants to learn more about this incredible technology and how you can start applying it to your mailings today!





See for yourself how high-quality, personalized mailings make an impact. We'll send you an actual print mailer with variable data.

To learn more about Hobbs/Herder Digital Print Services, please call one of our Digital Printing Consultants at 800.999.6090.










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Order Special Reports
It’s easy to print as few as 25 printed Hobbs/Herder Special Reports.
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Order HolidayKards
It’s easy to order personalized fun postcards. View cards and order here.
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Variable Data
Increase readership and message retention by personalizing your messages.
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Digital Printing Articles
Learn more about digital printing, mail fulfillment, variable data and direct mail campaigns.
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Digital Storefront Demo
See how quick and easy digital printing can be.
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