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California Realtors – SB 1461 Takes Effect Today

Effective today, all California Realtors are required to put their DRE License number on all first contact materials that they distribute. This will include all business cards, stationary, advertising flyer, websites, and other material designed to solicit the creation of professional relationship between a licensee and consumer.

However, there are specific exemptions. For instance, ‘For Sale’ signs and many advertisements that appear in print media are exempt. The penalties can be rather severe, so make sure that you perform a self-audit.

Realty Times has a great write-up on this topic.