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for Today's Serious
Real Estate Professional

Hobbs Herder

What’s Your Plan for Making the Most Out of Your Life (and Real Estate Career)?

If you’re doing important work as a Realtor (I believe you are), then you owe it to your customers and your fellow agents and your family to learn everything you can and improve yourself professionally and personally. Continue reading

Is a Dependency on External Motivation Hindering Your Real Estate Production?

Is a dependency on external motivation stopping you from reaching your full potential? Giving your best in everything is the way to true happiness and fulfillment in life. Continue reading

The Art of Neuroplasticity and How to Use it to Close More Deals in Real Estate

This article explores the power of your habits and how these habits can both help you and hurt you in your real estate career, and in virtually every area of your life. We cover how to harness this idea to close more transactions in your real estate career. Continue reading

What are QR Codes (And Why Aren’t You Using them to Generate Real Estate Leads?)

Are you familiar with this strange looking graphic? It’s called a QR code and if you have a smart phone with a bar code scanner app, it can read this information and provide quick access to a web page or… Continue reading

Generating Real Estate Leads through the Power of Social Networking

The key to Bob’s success is taking the time to talk with people first before handing them a brochure. Continue reading

Networking to Generate Leads and Business: 5 Mistakes Agents Make

Networking, or getting out in the community and “pressing the flesh,” meeting and interacting with people in your area, is a marketing activity that is too often neglected by real estate agents. As we consult with agents on their marketing… Continue reading

Three Biggest Mistakes Agents Make with Their Blogs

The sad truth is too many agents’ blogs simply suck. With blogging, your goal is to disseminate information, get people to read and comment, create an ongoing dialog, and also to help with Search Engine Optimization for your site. Unfortunately,… Continue reading

This Real Estate Agent’s Personal Marketing Definitely NOT Decaf: Real Estate Lead Generation… “Starbucks Style.”

The other day, I received a very nice email from Hobbs/Herder client, Bob Parks, out of Louisville, KY. Bob and I met at last year’s 2009 Hobbs/Herder Las Vegas Gateway. There he was excited to share how he had been… Continue reading

In Real Estate Marketing, the Personal Logo is a Key Component to Achieving Lead Generation Success

Hobbs/Herder teaches agents that a personal logo not only communicates your image in a single glance, it is also the glue that ties all of your marketing materials together. Your logo makes you memorable in your prospects’ minds, and that’s… Continue reading

Is Your Personal Photo Working For You Or Against You in Your Real Estate Marketing?

Your photography has a significant impact on the overall lead-generating effectiveness of your real estate marketing campaign. Make sure you’re not making the mistakes that can undermine your campaign’s effectiveness.

I hate the way I look in my promotional photographs!… Continue reading