Are you familiar with this strange looking graphic? It’s called a QR code and if you have a smart phone with a bar code scanner app, it can read this information and provide quick access to a web page or… Continue reading
Networking, or getting out in the community and “pressing the flesh,” meeting and interacting with people in your area, is a marketing activity that is too often neglected by real estate agents. As we consult with agents on their marketing… Continue reading
The sad truth is too many agents’ blogs simply suck. With blogging, your goal is to disseminate information, get people to read and comment, create an ongoing dialog, and also to help with Search Engine Optimization for your site. Unfortunately,… Continue reading
The other day, I received a very nice email from Hobbs/Herder client, Bob Parks, out of Louisville, KY. Bob and I met at last year’s 2009 Hobbs/Herder Las Vegas Gateway. There he was excited to share how he had been… Continue reading
Your photography has a significant impact on the overall lead-generating effectiveness of your real estate marketing campaign. Make sure you’re not making the mistakes that can undermine your campaign’s effectiveness.
I hate the way I look in my promotional photographs!… Continue reading