The Advertising Agency
for Today's Serious
Real Estate Professional

Hobbs Herder

How to Win TV’s Cable Cash Game (One of real estate’s most overlooked marketing advantages)

How to Win TV’s Cable Cash Game

One of real estate’s most overlooked marketing advantages is sitting right in your living room.

Ok, if you are like many agents out there, you aren’t entirely satisfied with your production. Many agents… Continue reading

Real Estate Agents and Branding: How to Build a Sustainable Business

Branding. It’s one of those words that most people know and understand (to varying degrees). We  have found over the years that many real estate agents across North America seem to grasp the meaning, but not completely. It… Continue reading

Are Your Social Media Pages Working for You or Against You?

Don’t Let a Neglected Social Media Page Undo the Goodwill Your Effective Branding Generates Elsewhere

Imagine this scenario for a minute: A homeowner receives your personal brochure. It doesn’t matter how she got it, whether it was mailed to her,… Continue reading

How an Investment in Her Career and Focused Niche Marketing Propelled Cecelia De Freitas to Real Estate Stardom

Cecelia De Freitas was stuck. On one side was her office manager, telling her she was making a gigantic mistake. On the other side was her intuition, which told her to persevere and to let the investment she had made… Continue reading

Does Your Personal Brand Meet “The Storytellers” Standard?

Creating A personal Brand for Real Estate Agents to Generate Leads.

We saw a commercial the other day that reminded us exactly why we’re so passionate about the business we’re in. Take a look:

No, we’re not in the car… Continue reading

How to Build and Grow Your Personal Brand in Today’s Socially Connected World.

The hot topic being thrown around the marketing world today is “hyper personalization.” What they mean is that a company has to adapt its marketing to each person that clicks on one of your ads based on their browsing history… Continue reading

Boost Your Direct Mail Campaign with HolidayKards. A Great Way to Fire Up the Emotional Connection with Your Farm.

We have heard so many “death knells” for direct mail over the past few years. Truth be told, many Hobbs/Herder clients who have stuck by their direct mail guns and found a way to mail their Hobbs/Herder PowerKards through the rough last few years have actually generated steady business. But even more powerful, as the market recovery expands, they are reporting large increases in leads and business. Continue reading

Real Estate Marketing Strategies for 2013 (The Importance of First Impressions and Your Image)

With the New Year just over three months away, it’s time to reevaluate your methods and implement the necessary changes to ensure you make the most of the opportunities that the recovering real estate market will present in 2013. Don’t wait until New Year’s Day to formulate your plan. Get started today with Greg Herder’s help. Continue reading

Do You Feel Lucky? Why 2013 Will Be Your Year and What You Should Do to Make That Happen!

Real estate success is not about being lucky, it's about being prepared. Every year, in November or early December, Hobbs/Herder recommends that agents start preparing and planning for the coming year. This year, coming out of this long stretch of down market and economy, we are saying you need to start NOW to maximize your success in 2013. Continue reading

The Fight for Listings in a Tight Inventory (Savvy Clients Focus on Direct Mail)

We've all heard about the "demise" of Direct Mail as a viable and effective marketing vehicle in this age of digital marketing. Hobbs/Herder has many clients who would beg to differ and are doing very well with their mail campaigns, especially as the recovering market gains momentum and dormant home owners have been waiting for the right time to put their home on the market. Continue reading