Over the years, we’ve preached the importance of changing from a “sales mentality” to a “marketing mentality.” A sales mindset is basically chasing prospects who are ready to sell now, while a marketing mindset is all about setting up… Continue reading
Greg Herder poses the critical question to help you determine the purpose of your career. Learn why having a true purpose – beyond making money – is a critical component of long-term success, and happiness, in real estate.
More than… Continue reading
Agents looking for a competitive advantage in their markets need to stop looking for quantifiable benefits and start looking to make an emotional connection with a specific market segment. Greg describes how to find the right niche for you that… Continue reading
We’ve been dealing with a lot of clients lately who originally did their brochures several years ago and are now coming back to us and “refreshing” their marketing campaigns.
We’ve always recommended that you… Continue reading
Your Hobbs/Herder “Printed” Personal Brochure is always your go to marketing piece. But sometimes, you need to send a digital brochure. Read on:
At Hobbs/Herder, we’ve always viewed the personal brochure as the centerpiece of the entire branding campaign.… Continue reading
Determining the best approach to reach your target market isn’t simply a guessing game. Learn how to maximize your marketing dollars in this month’s feature story.
They say 15 to 30 percent of your gross income should be spent on… Continue reading
Use the Power of Niche Marketing to Your Advantage.
Over the years, one of the biggest principles Hobbs/Herder has taught real estate agents is the concept of Niche Marketing. It has proven to be one of the toughest concepts to… Continue reading
Greg provides a closer examination of the costs and steps associated with executing a high-quality marketing campaign, and the amazing results that can be expected when you do. (Does 10 times return on investment sound good to anyone?)
By Greg… Continue reading
What’s a PowerKard, you ask? Quite simply, it’s… Continue reading