At Hobbs/Herder, we understand what it really takes to build a successful real estate business. And we're there for you, every step of the way. Clients like Randy Vanderpool experience that level of commitment every time they talk to one of our staff members. From marketing consultants to seminar staff to the cheery voice at the front desk, the people of Hobbs/Herder are ready to help you.
Meet Greg Herder
Herder may not have taken the most traditional route to success,
but his innovative thinking has always positioned him as a leader
in whatever endeavor he pursues. As a Marine stationed in El Toro,
California in the 1970s, Greg decided to pursue his real estate
license in his spare time. Having earned his license, he quickly
developed an intense passion for marketing, studying the subject
relentlessly, reading every marketing and advertising book imaginable
and applying the learned techniques to his real estate career.
This forward-thinking approach made Greg one
of the first real estate professionals to practice marketing techniques
that focused on promoting himself, not the homes he was selling.
His real estate career spanned general sales, management and ownership,
but Greg soon found his marketing expertise pulling him in a new
direction. Once other agents began to regularly inquire about the
possibility of Greg creating marketing campaigns for their businesses,
Greg decided to pursue his passion and joined forces with Don Hobbs
to open the doors of Hobbs/Herder in 1986.
After more than 20 years in the real estate
industry, Greg is still passionate about the benefits of personal
marketing on your career as well as your standard of living.
As the company's Chief Executive Officer, Greg
has had an incredibly positive impact on thousands of real estate
careers over the years. He has personally consulted with and designed
the marketing/advertising campaigns of many top agents in the nation.
He's also written books, manuals, articles, critiques, seminars
and other programs on the subject, as well as having consulted with
many of the industry's top agents and companies.
Greg earned his MBA from the University of California
Irvine and holds a bachelor's degree in psychology from California
State University, Fullerton, graduating cum laude.
Greg continues to educate real estate agents
and managers throughout North America about the wondrous powers
of personal marketing. His personal emphasis on the Internet and
innovative technologies ensures that he'll be on the cutting edge
of real estate marketing systems and strategies for years to come.
An avid outdoorsman, Greg practices what
he recommends to real estate professionals. He takes at least
one day a week and one 3-day weekend a month with just his family
as they travel, hike or ride bicycles.
Greg has written numerous articles in a variety
of publications, including REALTOR Magazine, Real Estate Business,
WCR Connections, Florida Realtor® and Texas Realtor®. He also authored
the innovative "How-to" manual, Satisfaction Guarantee—100%
Satisfaction Guaranteed or Your Money Back, which ushered this unique
concept into the world of real estate service.
Greg's personal pursuits include bicycling with
his wife, Janet, former President of Hobbs/Herder, and spending
time with family--three sons and two grandchildren. Greg calls
Orange County home and is an avid L.A. Lakers fan as well
as a collector of Michael Jordan memorabilia.