Meet Don Hobbs

Anyone who knows Don Hobbs well will tell you he doesn't do anything halfway. He's is an "all or nothing" kind of guy. But once Don shows interest in something, it quickly becomes a passion. Whether it's fly fishing a remote mountain stream in pursuit of another trophy rainbow trout or attending a Los Angeles Lakers game, of whom he is an avid and lifelong fan, Don's passionate approach to life is evident from afar. That passion is also what's made him one of the most highly respected figures in North America on the topic of real estate marketing.

Don's career path began straight out of high school as a salesperson with Jim Rohn Productions, where his public speaking skills propelled him through the ranks, earning the title of Executive Vice President within four years. In this role Don was responsible for promoting and selling personal development and leadership development seminars to real estate agents, as well as training and overseeing an entire sales force.

After eight productive years with Jim Rohn, Don joined forces with Greg Herder to launch Hobbs/Herder. This dynamic partnership has gone on to have an incredibly positive impact on thousands of real estate careers over the years.

During the past quarter century, Don has spoken to more than 500,000 real estate professionals, striving to help each one reach their true full potential. Today, as passionate as ever about his mission, Don still speaks to thousands of agents annually, sharing his ideas and proven marketing concepts. He has appeared in countless articles in a variety of publications, including The New York Times and The Los Angeles Times and his articles have appeared in Broker Agent News, Texas Realtor® and New Jersey Realtor®.

Don lives in Orange County, California with his wife Barbara and enjoys time with family especially his three granddaughters. In addition to his passion for fly fishing and his love for the Lakers, he’s a collector of art as well as sports and music/film memorabilia.

Meet Greg Herder

Greg Herder may not have taken the most traditional route to success, but his innovative thinking has always positioned him as a leader in whatever endeavor he pursues. As a Marine stationed in El Toro, California in the 1970s, Greg decided to pursue his real estate license in his spare time. Having earned his license, he quickly developed an intense passion for marketing, studying the subject relentlessly, reading every marketing and advertising book imaginable and applying the learned techniques to his real estate career.

This forward-thinking approach made Greg one of the first real estate professionals to practice marketing techniques that focused on promoting himself, not the homes he was selling. His real estate career spanned general sales, management and ownership, but Greg soon found his marketing expertise pulling him in a new direction. Once other agents began to regularly inquire about the possibility of Greg creating marketing campaigns for their businesses, Greg decided to pursue his passion and joined forces with Don Hobbs to open the doors of Hobbs/Herder in 1986.

As the company's Chief Executive Officer, Greg has had an incredibly positive impact on thousands of real estate careers over the years. He has personally consulted with and designed the marketing/advertising campaigns of many top agents in the nation. He's also written books, manuals, articles, critiques, seminars and other programs on the subject, as well as having consulted with many of the industry's top agents and companies.

Greg earned his MBA from the University of California Irvine and holds a bachelor's degree in psychology from California State University, Fullerton, graduating cum laude.

Greg continues to educate real estate agents and managers throughout North America about the wondrous powers of personal marketing. His personal emphasis on the Internet and innovative technologies ensures that he'll be on the cutting edge of real estate marketing systems and strategies for years to come.

Greg has written numerous articles in a variety of publications, including REALTOR Magazine, Real Estate Business, WCR Connections, Florida Realtor® and Texas Realtor®. He also authored the innovative "How-to" manual, Satisfaction Guarantee—100% Satisfaction Guaranteed or Your Money Back, which ushered this unique concept into the world of real estate service.

Greg's personal pursuits include bicycling with his wife, Janet, former President of Hobbs/Herder, and spending time with family--three sons and two grandchildren. Like his partner Don, Greg calls Orange County home and is also an avid L.A. Lakers fan as well as a collector of Michael Jordan memorabilia.