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Michele McCurdy is no stranger to the concept of building a business from scratch. One of her most successful ventures was a baked goods business she started out of her home in San Antonio, Texas. What began as a few goodie baskets for friends and family became a $2 million business, culminating in the opening of her own successful bakery/delicatessen. Through exceptional word-of-mouth advertising and other grass roots marketing plans, Michele was able to create a thriving business that later became a launching pad as she embarked on a highly successful sales career in the corporate world. How to Plug Your Real Estate Career into the Power of Social Marketing!
So you have followed my advice in Part 1 of my article on social marketing and you have decided to put your toe into the Social Media water. You want to take it slow, so you decide to start by signing up on the basic three: FaceBook, Twitter and LinkedIn. For those of you who are techno-phobic, there are lots of companies, Hobbs/Herder included, that will set up your social media sites and get you started for a small fee. Once you have your sites set up, you will think...
About This Site: Don Hobbs and Greg Herder are the personal real estate marketing pioneers. Hobbs/Herder provides real estate training and personal marketing training to real estate agents and brokers across North America. From real estate marketing to real estate coaching and lead generation systems, Hobbs/Herder provides agents and real estate managers with business systems and prospecting tools that work.  |
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Despite being a brand new agent in a slow San Antonio real estate market, Michele McCurdy has been able to grow her business throughout her first year as a result of her personal marketing campaign. She has applied personal branding strategies, expired listing follow-up systems and proven business-planning strategies to generate leads and reach--and exceed--her sales goals month after month.
This is Part Two of a Two-Part Series
